Luxury gift boxes usually combine a strong base board with a carefully chosen surface paper. The right material depends on product weight, brand positioning, finish requirements, and the unboxing experience you want to create.
Rigid Greyboard
Greyboard is the core material for most premium rigid boxes. It gives the box structure, weight, and a solid hand feel. Common thicknesses vary by box size and product weight.
Coated Art Paper
Coated art paper is a versatile wrapping option for full-color printing. It works well for cosmetics, electronics, candles, promotional gift sets, and retail packaging where accurate brand color is important.
Specialty Paper
Textured paper, metallic paper, soft-touch paper, and dyed-through paper can make a gift box feel more premium before any printing is added. These papers are often used for minimalist luxury packaging.
Kraft and Recycled Paper
Kraft paper is popular for natural, handmade, and sustainable brand positioning. Recycled paper can also support eco-focused packaging claims, especially when paired with plastic-free inserts.
Insert Materials
Common insert options include paperboard, corrugated board, molded pulp, EVA foam, sponge, velvet-covered board, and blister trays. The insert should protect the product and support the presentation, not simply fill empty space.